DOLLAR Golf Club is starting to reap the benefits of the revolutionary new SPORTSassist funding initiative – just three months after the club signed up to the pioneering concept. The latter gives amateur sports clubs the opportunity to end funding difficulties by creating a continuous source of income annually. A division of The Caesar and Howie Group, SPORTSassist has created a select team of professional business providers who are passionate about sport and keen to support amateur sports clubs financially. The simple concept means providers pay clubs that market their services, via a SPORTSassist marketing payment, so the more successful the marketing is, the more money the club will make.  Nestled at the foot of Dollar Glen, the Clackmannanshire club was established in 1890 and is now the oldest club in the area. Secretary John McMillan was delighted to receive Dollar’s first cheque for £334 from SPORTSassist partner Michelle Dixon on Tuesday (6^th November). John explained: “This is a great start for us and we hope it is the first of many cheques. We have committed to this scheme, which we feel will be a godsend for the club financially. David Borrowman, SPORTSassist’s Principal Partner commented: “It is great to see Dollar Golf Club enjoying the benefits of signing up to SPORTSassist, which is a fantastic opportunity for local sports clubs of any size to regain control over their finances.He said: “This is a perfect example of how – by motivated officials and members – clubs can create continuing revenue streams.  This is self-help – not pleading with others for awards of money. If clubs and officials have the same passion for sport as we have, funding problems for clubs can be resolved permanently.” He stressed that it is imperative the initiative was designed to add to the flow of funds coming into a club, not replace existing monies.  David added: “It is not intended to conflict with any traditional sponsorship a club may have and if clubs have any other type of sponsor we urge them to keep these arrangements in place. If the initiative proves a success for their club, it may even make it easier for them to obtain traditional sponsorship.”

Pic: John McMillan receives his cheque from SPORTSassist’s Michelle Dixon.